Efficient web self-service software can reduce the amount of businesss customer service spending for up to 10 times.
Yet it is not easy to please the customers. They usually expect immediate gratification from their website experience. Most current solutions address this need by trying to anticipate every possible customer request and store it into the knowledge base.
The difficulty of this approach, apart from resulting in big and inefficient applications, is that customers usually outsmart the programs and come up with questions that programs are not capable of processing. Customer frustration follows.

Our approach is based on concentrating on the small language domains thus reducing the level of customer expectation to reasonable.
Within that domain our solutions are

	action oriented (capable of linking the processing sentence to specific computer command, such as data base query, file handling, etc) more flexible, more customizable, lightweight and less expensive

One significant outcome of our approach is the noticeable downsize of the costs associated with the development of the efficient web self-service software. Currently the self-service solutions of similar quality are sold at no less than $500.000 and are affordable only by large corporations. By reducing the production costs 10 times and more we plan to make web self-service software accessible to a wide variety of small and medium businesses.

Another significant advantage is scalability of our solutions. Software modules developed by nSM can be used in virtually any content domain without being re-programmed. In addition, our modules can be part of a complex architecture (example: if paired with voice recognition module we can provide an obvious solution for IVR industry).